In the first instance, a representative website has de facto become the online equivalent of the business card and stakes a digital claim with a basic online presence. Most large companies will brand their entire product line. Yet others provide complex live information services worldwide. Not to speak of retail businesses that span the globe. Regardless of size, any website worth its salt will provide relevant information in a way that makes the user experience a pleasant one. Which demands a skill set, that includes understanding the client, information technology, visual communication and digital infrastructure design alike.